Work Experience

Highly imaginative, strategic thinker is able to use disparate data to identify needs and translate them into solutions, proposals, and sales. Consistent successful sales and account management achievement. Excellent technical skills and understanding supporting professional presentation abilities to C-level executives. Dependable with exceptional interpersonal skills. Successful team builder and people manager.

•           Team Leader and Member

 •          Analytics and Data Professional

•           VoC and CX Insights Specialist

•           Passionate Learner

•           Automotive Product Owner

•           Automotive Professional

•           Market Research

•           Executive Sales

Professional Accomplishments

SaaS Customer Experience, Market Research and Technical Sales

  • Customer Experience/Voice of Customer system contract to Audi/Volkswagen Canada for $520K annually
  • Volkswagen Mexico CX/VoC platform at $300,000 US per annum
  • Grew Enterprise pipeline from 0 to $1.6M in 6 months including Airline, Airport, Automotive, and Cruise business sectors
  • Audi and Volkswagen US Call Centre Voice of Customer Platforms for $150,000 US per annum each
  • Finalist FCA Europe Customer Experience platform
  • Finalist Toyota North America Customer Experience platform
  • Pilot Customer Experience/Voice of Customer program for Canadian Tire
  • Education Ministry of Prince Eduard Island Voice of Customer platform and program sale of over $100,000CAD
  • Alaska Airlines Community Research platform
  • Southwest Airlines Community Research platform
  • Finalist for both British Columbia Lottery Corporation and Hydro for Voice of Customer platform and program
  • Finalist for Metro Grocery Chain Voice of Customer Program
  • Dealer installed LoJack program to represent 15% of total LoJack Canadian sales

Automotive OEM Product and Account Management

  • Managed a technical team of 18 to deliver SaaS product improvements, and new features to Automotive OEMs Customer Experience and Quality Platforms
  • Implemented Customer Experience Business Intelligence platform with 2 OEM’s (Infiniti US and Volkswagen US)
  • Designed and implemented 3 OEM Call Centre Customer Experience Survey and Analytics platforms
  • Deep CSI/SSI (Customer Satisfaction and Sales Satisfaction) analytics review and quarterly annual presentation to client C-level
  • Managed Customer Experience programs for Volkswagen US/CAD/MX, Jaguar Land Rover North America, Audi Canada, Infiniti North America, and Kia North America 
  • Developed advanced 5-star Social Survey process using Text Analytics to gain experience and diagnostic insights and provide Social Proof for OEM’s dealerships
  • Designed and Launched a newly developed Customer Experience platform for Volkswagen Mexico
  • Executed Customer Experience program rollout to Maserati dealers in Western Europe, Middle East, Far East, and United States
  • Global CRM integration for 2 brands (Jaguar Land Rover and Volkswagen USA)

 Automotive and Banking

  • Manage 35 staff at Toyota Dealership in the GTA
  • Developed the only Bank Lease product in Canada and grew outstanding lease portfolio to over $1 billion
  • 300+ direct and indirect reports for portfolio of over $4 billion in Indirect Loans
  • Negotiated and sold loan product for Mazda Canada that is still in effect, generating hundreds of millions of dollars in new loan business annually
  • Researched, negotiated, and managed partners in Insurance, Market Research, Banking, IT, Analytics, Marketing, Advertising
  • Designed, developed, and sold numerous innovative corporate automotive finance products including BA-funded leases, Securitization programs, and tiered pricing models
  • Established successful end-of-lease disposal process for national lease portfolio
  • Sold and managed dealership marketing product penetration to improve monthly gross revenue 20%, topping out at over $100K in increased monthly billings
  • Established 2 vehicle leasing companies for local Dealership Group
  • Sales Lead for Online vehicle wholesale remarketing platform

Work History

General ManagerWoodbine ToyotaAug 2022- present
 Global Salesibex CX Apr 2021 – Jul 2022
Owner/ – a Visionary Rebel Ltd company, Georgetown, ONApr 2013 – Aug 2022
Director of Sales (Contract)Winfooz Canada, Mississauga, ONJun 2019-March 2020
Director – Global business DevelopmentVital Insights Ltd, Mississauga, ONOct 2017 – Oct 2018
Senior Success ManagerVital Insights Inc, Mississauga, ONOct 2015 – Oct 2017
Director of Sales – TransportationVision Critical, Toronto, ONApr 2015 – Sep 2015
Business DevelopmentLoJack Canada, Montreal, PQApr 2014 – Mar 2015
Senior Sales ExecutiveVital Insights Inc, Mississauga, ONSep 2010 – Apr 2013
Canadian Sales ManagerVisible Customer, Minneapolis, MNMay 2009 – Jun 2010
GM/Lease ManagerBrennan Automotive, Toronto, ONApr 2000 – May 2009
Snr Prod Mgr/Director AutomotiveScotiabank, Toronto, ONMay 1998 – Apr 2000
Progressive PositionsScotiabank, Toronto, ONDec 1986 – May 1998


Automotive Dealership Management – Georgian College (current)

Marketing Management – University of Toronto

Fundamentals of Accounting – University of Toronto

Dealership Accounting – Sheridan College

Management I & II – Institute of Canadian Bankers – Western University

Commercial Credit I & II – Institute of Canadian Bankers – Western University